Jewel Cube Direct Reflecting and are basically the same. Its just what Bose calls their little "cube-like" speakers. The cubes were designed to be virtually invisible and use technology call Bose Direct Reflecting technology, which is great if you are going to be in a strong room, and not so great in an open area. The objective behind the technology reflection is that the sound bouncing off the walls so the room sound bigger, but if you have windows with curtains, or open a wall to another room, then the effect is lost. If you have not purchased yet, and are looking for speakers, take a look at the Klipsch Quintet III available at Best Buy, adding a subwoofer and $ 1000 can have a much better sound system without having to worry about the reflected sound as well as special offers that do all the time, where you speakers, subwoofer and high power receiver for $ 1000, so essentially you get the receiver for free. Hope this helps.